NEW YORK (Dow Jones) - RadioShack Corp. (RSH) expansion plans offering a promotion this week that encourages the selection of mobile phone customers can get for free when signing a contract for wireless services.
The move is the latest sign of the retailers are willing to compete aggressively for their participation in the rapid growth in sales of mobile phones, especially smartphones. The risk is especially high for RadioShack, which derives its growth in mobile handset sales in company-operated stores in the third quarter, while other product categories have experienced significant declines.
Every week until the end of the year, RadioShack customers who sign up for a service contract will be able to choose from at least 20 phones for free with their plan, said Chief Merchandising Officer Scott Young in a interview Friday. This represents an increase from five to 10 normally, he said.
Trade promotion is a continuation of the company has offered this week before Black Friday. "For the answer, we formally expand the promotion," says Young.
The range of phones that offer next week include HTC Corp. (HTCXF, 2498.TW) Inspire 4G and Samsung Electronics Co. 's (005930.SE, SSNHY) Conquest 4G.
"They are not only feature phones," said Young. "Certainly, for the holidays, they ramp up now."
Absent from the list of devices are very popular as Apple Inc. (AAPL) iPhone. Young said the decision to include gadgets which means that the prices of transport and support of mobile phone manufacturers.
Young declined to give details on how the parties treated as the Smartphone features affect RadioShack margins, but said he had no update for the current year corporate financial advice.
RadioShack has reduced its focus on mobile devices, a strategy that has shone less brightly lags behind competitors such as Best Buy Co. (BBY) to intensify its activities in the region.
RadioShack said it provides neutral advice on phones and plans are the best, making it possible to provide a more objective that the wireless stores. The company hopes to build customer loyalty with its service offerings, and also hope to mate with the sale of mobile devices with accessories such as headphones.
RadioShack shares of 9 cents to $ 10.66 in afternoon trading.
The move is the latest sign of the retailers are willing to compete aggressively for their participation in the rapid growth in sales of mobile phones, especially smartphones. The risk is especially high for RadioShack, which derives its growth in mobile handset sales in company-operated stores in the third quarter, while other product categories have experienced significant declines.
Every week until the end of the year, RadioShack customers who sign up for a service contract will be able to choose from at least 20 phones for free with their plan, said Chief Merchandising Officer Scott Young in a interview Friday. This represents an increase from five to 10 normally, he said.
Trade promotion is a continuation of the company has offered this week before Black Friday. "For the answer, we formally expand the promotion," says Young.
The range of phones that offer next week include HTC Corp. (HTCXF, 2498.TW) Inspire 4G and Samsung Electronics Co. 's (005930.SE, SSNHY) Conquest 4G.
"They are not only feature phones," said Young. "Certainly, for the holidays, they ramp up now."
Absent from the list of devices are very popular as Apple Inc. (AAPL) iPhone. Young said the decision to include gadgets which means that the prices of transport and support of mobile phone manufacturers.
Young declined to give details on how the parties treated as the Smartphone features affect RadioShack margins, but said he had no update for the current year corporate financial advice.
RadioShack has reduced its focus on mobile devices, a strategy that has shone less brightly lags behind competitors such as Best Buy Co. (BBY) to intensify its activities in the region.
RadioShack said it provides neutral advice on phones and plans are the best, making it possible to provide a more objective that the wireless stores. The company hopes to build customer loyalty with its service offerings, and also hope to mate with the sale of mobile devices with accessories such as headphones.
RadioShack shares of 9 cents to $ 10.66 in afternoon trading.
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